Sponsorship is the ideal way to raise the profile of your business or organisation to a local audience, whilst supporting events to the benefit of the borough’s residents. There are a range of sponsorships packages available, which can be tailored to meet your requirements if needed.
Sponsorship of the Council’s events involves rights and association of the sponsor to support an event in return for, finance or by providing products or services. Sponsorship should not be confused with other types of funding which the Council administers.
Wigan Council welcome the opportunity to work with sponsors that support its core values. However, we will not enter into a sponsorship agreement if it:
- Could be deemed as influencing the Council or its officers in carrying out its statutory functions in order to gain favourable terms from the Council on any business or other agreement
- Aligns the Council with any organisation or individual which conflicts with its values and priorities.
The Council will not enter into a sponsorship agreement with companies or organisations that sell or promote the following which is a non exhaustive list and the Council retains the sole and non-negotiable right to determine behaviour or products that are considered inappropriate for association with the Council:
- Tobacco, cigarettes, vaping, alcohol, medicinal drugs or other similar products
- Gambling
- Belief systems
- Adult-oriented products/services
- Armaments
- Petrochemical Industry
- Lenders including Payday Lenders
- Fast food and sugary drinks
- Products or services that conflict with the councils be well initiative
- Political parties or activists
- Medicinal and non-medicinal services
Furthermore, the Council will not enter into sponsorship with:
- Organisations which do not comply with the Council’s advertising and sponsorship policy or the Advertising Standards Authority code of practice
- Organisations in dispute with the Council or where there is pending/active legal action. We will also not accept advertising or sponsorship from companies who are in contract negotiation with the Council where this may be viewed as an endorsement of this bid
- Organisations with a political purpose, including pressure groups and trade unions
- Organisations involved in racial or sexual prejudice or discrimination on the basis of disability, faith or gender
- Organisations through which, in our opinion, their operations are involved in any illegal or immoral activities.
- An organisation where an agreement will damage the reputation of the Council
- Organisations that are not aligned with the values of the Council
The above lists are not exhaustive, and the Council retains the right to decline sponsorship opportunities (including through third party suppliers) from any organisation or individual or in respect of particular products which the Council in its sole and absolute discretion considers inappropriate.
In the case of sponsorship, the Council will have the rights of approval on all appropriate sponsorship related activity, such as:
- Use of the Council IP (trademark and logos), which includes Council owned venues, events, programmes etc.
- Publicity and promotion of the sponsorship in sponsor’s own advertising, media and marketing materials, including in digital and social media
- Appropriate sponsor events at Council owned venues
- All sponsorship activity and activation programmes will be agreed between the Sponsor and Council prior to implementation.
There are several types of partnerships that the Council will consider, these are:
- Cash - A cash fee in exchange for an association and an agreed package of rights and benefits
- In Kind - Provides its products or services (for free or at a reduced rate) in exchange for an association and an agreed package of rights and benefits.
- Marketing or Media Support - A partner who provides access and awareness opportunities to their audiences.
Sponsorship policy