Sponsorship is not a way for any company or organisation to be viewed favourably by the Council in any other business arrangements they might be a party to. Any organisation wishing to sponsor a Council owned product or service must adhere to this policy and the Council’s Terms and Conditions for Sponsors.
All sponsorship deals will be subject to a signed legal agreement between the Council and the sponsoring organisation. For smaller projects this might be in the form of the Council’s standard Terms and Conditions for Sponsors; for larger or more complex arrangements, a document may be drawn up relating specifically to that project.
The Council must ensure a return on investment or objectives when it is a sponsor. The appropriate lead officer must consult the Council’s Communications Team before deciding whether the Council should be a sponsor or whether sponsorship of a Council product/service is the best marketing communications method.
Publicity and media coverage will be arranged by the Council, in partnership with the sponsor, for all appropriate sponsorship deals. The use of branding and logos of any sponsoring company must not interfere with the Council’s Corporate Identity Policy or Brand Guidelines. Any use of Wigan Council’s IP must be approved by the Council prior to its use.
The size and positioning of sponsors' logos on any promotional material, goods or signage must be considered by the appropriate lead officer in conjunction with the Council’s Communications and Marketing service.
Procedures and responsibilities
Before agreeing sponsorship, Council officers will consider the policy document and follow the guidelines provided.
Sponsorship is a suitable method and whether external requests to use council owned platforms should be approved, will be decided on a case-by-case basis on the merits of each opportunity or requests. All potential sponsors should be referred to the policy for information and guidance. All sponsorship bids must be approved in consultation with the appropriate Cabinet Member and the relevant Service Director.
Sponsorship agreements must be referred to Legal Services for review, prior to signing.
Further information
For any queries about this please contact the Council’s events team events@wigan.gov.uk.
Disclaimer
Acceptance of sponsorship does not imply endorsement of products and services by Wigan Council. In order to make this clear all publications, or other media, with advertising or sponsorship should carry the following disclaimer: ‘Whilst every effort has been made to make sure the accuracy of the content of the advertisements contained in this publication, Wigan Council cannot accept any liability for errors , omissions or consequences contained in any of the advertisements/links provided by a sponsor. Wigan Council does not accept any liability for any information or claims made by the advertisement or by the advertisers. Wigan Council does not endorse or recommend any advertiser or sponsor. Any inclusion of Wigan Council’s name on a publication should not be taken as an endorsement by Wigan Council.
We reserve the right to refuse to accept any sponsorship in the sole discretion of the Council
We reserve the right to withdraw acceptance of any sponsorship or terminate any sponsorship forthwith, at any time and in particular where it is considered in the sole discretion of the Council that the sponsorship is not in accordance with this policy of the Sponsorship agreement or is deemed by the Council that a previously acceptable sponsorship is no longer acceptable.